Real estate video scripts: 5 templates for agents

A good real estate video script is short, specific to one place, and written to be said: an introduction video runs about 45 to 90 seconds, or 110 to 225 words, and names the area you cover, who you help, what you do differently, and how to reach you. Below are five scripts — an introduction, a listing tour, a market update, a neighbourhood guide and a testimonial ask — each with placeholders, a word count and a running time.

The word counts are for the scripts once the bracketed parts are filled in, and the times assume a conversational 150 words a minute. If you speak faster or slower, the words-per-minute table will retime them in a line.

Real estate agent introduction video script

The introduction is the video every agent needs first, and it is the one most often made about the wrong person. Clients watching it want to know whether you understand their street and whether you will pick up the phone, not where you trained. Keep the career to one sentence.

Hi, I’m [Name], and I help people buy and sell homes in [area].
I’ve lived here for [number] years, so when I talk about [neighbourhood], I mean the streets I walk.
Most of the people I work with are [who: first-time buyers, families moving up, people selling a parent’s home].
What they tell me they want is simple: someone who explains each step before it happens, and answers the phone.
So that’s how I work.
Before we list anything, I’ll walk you through what the next [number] weeks look like, and what usually goes wrong.
Last [month], that meant [one specific recent result, in one sentence].
If you’re thinking about moving — this year or in three — I’m happy to talk it through, with no obligation.
The easiest way to reach me is [phone, message, or the link below].
I’m [Name]. Thanks for watching.

Why it works: the area is in the first line, the client type is in the third, and the “different” claim is a behaviour you can show rather than an adjective (“dedicated”, “passionate”) everybody uses. The one specific result does more than a list of awards. If you have a licence or brokerage name you are required to display, put it in the caption or on screen rather than reading it.

Real estate listing video script

A listing video is a walk-through with a narrator. Record the talking-head opening and close in one place, then record the room-by-room narration as separate short takes — or as voice-over afterwards. Do not try to read a prompter while walking backwards through a hallway.

This is [address or street], a [number]-bedroom [type of home] in [neighbourhood], and it’s on the market at [price, if you are allowed to say it].
Here’s the thing people notice first: [the single best feature].
Let me show you.
[Room one.] This is where you’ll spend most of your time. [One sentence on light, size or layout.]
[Room two.] The [feature] was [updated / added] in [year], so it’s one thing you won’t need to do.
[Room three.] [One sentence on how it could be used: an office, a nursery, a guest room.]
Outside, [garden, balcony, parking, in one sentence].
And the location: [two specifics: a walk to the station, a school catchment, a park at the end of the road].
Homes like this in [neighbourhood] [one honest line about the market, if you can source it].
Viewings start on [date].
If you’d like to see it, [how to book].
I’m [Name] with [brokerage], and I’ll see you there.

Recording tip: the opening and the last three lines are the parts read straight to camera, so those are the parts that go on the prompter. The room lines are better said over the footage, where nobody can see your eyes.

Real estate market update script

A monthly market update is the video that keeps you in front of past clients between moves, and the one where a teleprompter earns its keep, because it is mostly numbers. Every number in it needs a source and a month, and it is worth saying both out loud.

Here’s what happened in the [area] property market in [month].
[Number] homes sold, which is [up / down] from [number] in [the comparison month].
The typical home went for [price], according to [source].
Homes are taking about [number] days to sell, compared with [number] a year ago.
So what does that mean for you?
If you’re selling: [one practical consequence, such as pricing realistically from the start].
If you’re buying: [one practical consequence, such as more room to negotiate on homes that have sat].
One thing I’m watching next month is [one specific trend or event].
These are averages, and your street might be different.
If you want to know what your home would sell for today, send me a message and I’ll pull the recent sales near you.
I’m [Name], and I’ll see you next month.

Write numbers the way you say them. “$1,249,000” on a prompter makes you stop and parse; “one million, two hundred forty-nine thousand” does not. Keep a list price exact — round only market averages, where “about one point two million” is honest. The same goes for percentages and dates, and they are a common reason a carefully timed script overruns — a figure is one word on the page and many syllables aloud, which we unpack in how long it takes to read 500 words aloud.

Neighbourhood guide video script

Buyers moving from another city often start by researching the neighbourhood rather than an agent, and a neighbourhood guide is the video that meets them there. It also ages slowly, which makes it the best long-term use of a recording session.

If you’re thinking about moving to [neighbourhood], here’s what it’s actually like to live here.
I’m [Name], I sell homes here, and I [live / have worked] here for [number] years.
First, the feel. [Neighbourhood] is [one honest sentence: quiet and family-heavy, busy and young, mixed].
Getting around: [the station, the main road, typical commute downtown].
For families: [schools, parks, the playground people actually use].
Day to day: [the main street, the market, the one café everyone mentions].
The homes: mostly [types], built around [era], and they tend to sell for [range, with source and month].
What people don’t expect: [one honest downside, such as parking, noise or the hill].
And the reason most of my clients stay: [one specific thing].
If you’re weighing up [neighbourhood] against somewhere else, I’m glad to give you a straight answer on either.
You can reach me at [contact].
Thanks for watching.

The honest downside is the most valuable line in the script. It is what makes the rest believable, and it tells a buyer you will be straight with them about the house too.

Script for asking a client for a video testimonial

The best social proof an agent can post is a past client on camera, and the main obstacle is the ask. This is a short video you record once and send personally after a closing. It works better than an email because it shows you, not a form.

Hi [client name], it’s [Name].
I just wanted to say congratulations again on [the new home / the sale].
Working with you was [one specific, true moment].
I have a small favour to ask.
Would you be willing to record a short video — thirty seconds is plenty — about what it was like?
You don’t need a script. Just answer: what were you worried about before, and how did it go?
If you’d rather not be on camera, a few written lines would mean a lot too.
Either way, thank you. It was a pleasure.

Ask permission in writing for wherever you plan to post it, and let the client see the final cut first.

How to record real estate videos on a phone

None of these needs a crew. They need a steady phone, decent light, clear sound and words that sit close to the lens. The short version:

• Tripod, lens at eye height, about an arm’s length to a metre away.
• Window light in front of you, never behind. An empty room in a listing echoes; a rug or a clip-on mic fixes most of it.
• Upright for Reels and Shorts, sideways for YouTube and your website. If you only shoot one, shoot upright and crop.
• Record in short sections and cut them together. A stumble costs a sentence, not the video.

The complete setup, with framing and backgrounds, is in talking-head video setup with a phone, and the basics of reading from a phone prompter are in how to use a teleprompter on your phone. If being on camera is the hard part, how to be confident on camera is written for people who do not want to be YouTubers and need to post video anyway.

Doing it in Orate

Orate is a phone teleprompter that records the video, and its layout suits this work: the script sits in a band directly under the front camera, so your eyes stay near the lens instead of drifting to the middle of the screen. Paste a script above, set the text large — bigger text means shorter lines and less visible scanning — and press record; the script starts scrolling after the countdown (three seconds by default). If you are ahead of it or behind, the pace slider on the recorder changes the speed mid-take without losing your place.

Afterwards, trim the start and end in the preview, and crop if you need another shape: the sheet offers vertical 9:16, 4:5 portrait, square and 16:9 landscape, each labelled with where it fits. Export is free with no watermark, so there is no app logo on a video that carries your name. There is no account and nothing uploads, which matters if your scripts mention clients or addresses — more on that in a teleprompter that works offline, with no account.

The free tier keeps three saved scripts. If you want all five above stored at once, that is part of the paid upgrade, along with 4K, 60fps and HDR; or keep the scripts in your notes and paste the one you are recording.

Making the scripts sound like you

A template read word for word sounds like a template. Before recording, read each script aloud and change every phrase you would not say to a client across a table. Shorten anything you run out of breath on. Then record two takes and pick the second; you will almost always be looser. How to sound natural when reading a script has the rest, and how to write a teleprompter script covers line breaks and pause marks if you want to write your own from scratch.

Questions people ask

How long should a real estate agent introduction video be?

Between 45 and 90 seconds. Long enough to say who you are, where you work and what you do differently; short enough that someone browsing your profile watches to the end. That is roughly 110 to 225 words of English.

What should a real estate introduction video say?

Your name and the area you cover, who you help, one specific thing you do differently, a short proof such as a recent result, and one way to contact you. Make it about the client and the neighbourhood more than your career.

Should real estate agents use a teleprompter?

For scripted videos, yes: introductions, market updates and listing narration are all easier to deliver cleanly from a prompter. The words need to sit close to the camera lens and in short lines, or the eyes give the reading away.

Can I quote market statistics in a video?

Yes, if they come from a source you can name, such as your local board or a public data release, and you say the month. Market figures date quickly, so put the date on screen or in the script.

Do I need a camera crew for listing videos?

Not for a talking-head introduction or a walkthrough you narrate. A phone on a tripod, light from a window in front of you and a clip-on microphone cover most of what a crew would add for this kind of video.